Go linear. Go parabolic.

Scaling innovative products with CoreStart

Direct marketing for technology companies

The best innovation is useless if your potential customers are not aware of it. The best way is to talk directly to potential users. This is exactly what we do with CoreStart, our direct marketing service for deep tech companies, throughout Germany or Europe. The success process consists of these three steps:

  • Identify suitable target customers
  • Talk directly to the decision-makers
  • Plan interactions with your sales team

This service provides you with sales leads who are enthusiastic about your solution and ready to buy.

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The step-by-step success concept

Identify target customers

With our proprietary AI tool DeepTechLaunchpad, we identify companies that really need your technology. In your target markets: Germany, DACH or Europe. We then identify the relevant decision-makers in the target companies. This is step 1 of the technology direct marketing service.

Talk directly to the decision-makers

In the second step, we speak directly with your future customers – at decision-maker level. The knowledge from step 1 enables us to identify specific customer problems and present your technology as a tailor-made solution. This generates momentum.

Plan interactions with your sales team

We use interest and momentum to initiate concrete next steps. For example, to try out your technology in a project. Or a team meeting with your specialists, or a visit to your trade fair stand. Our direct marketing service provides you with sales leads who are enthusiastic about your solution and ready to buy.

Strategy AND implementation

Our services

Together with you, we develop a viable financing strategy and identify the appropriate funding programs – both national and European. We combine various instruments along the Technology Readiness Levels (TRLs), write convincing applications and support you through to successful approval – even in a highly competitive environment.

Our contribution to your success:

  • Develop a financing strategy: Structured planning of project goals, phases and funding requirements

  • Targeted selection of funding programs: National, EU-wide and combinable along the development stages

  • Writing applications with a high chance of winning: Convincing, complete and at eye level with the reviewers

CoreStart - Winning first customers

We support you in the market entry and market ramp-up of your innovation with targeted direct marketing – nationally, Europe-wide or globally. Together, we define your priority target markets and identify relevant companies and the right contacts at decision-maker level. We then get in touch with them directly, present your solution and jointly implement defined sales formats – such as pilot projects, milestone-based test phases or uptake agreements.

  • Identify target customers and decision-makers: Precise market and stakeholder analysis in your focus regions

  • Direct approach with impact: personalized communication to attract relevant first-time users

  • Winning initial customers: Pilot projects, test phases and uptake agreements with real sales and growth potential

Together with you, we identify the key players required for the successful commercialization of your innovation: friendly customers, innovative suppliers, creative research partners. Building on this, we design consortia and innovation networks – e.g. for Horizon Europe, EIC Pathfinder or the German ZIM program, which also involves international partners.

We take over the entire management of the network: from the application to the coordination to the commercial exploitation:

  • Identify relevant partners: Customers, suppliers, research – appropriate to technology and target market

  • Building and managing consortia: Complete management including communication, reporting and moderation

  • Ensure commercialization: preparation of market analyses, exploitation strategies and financial plans

Go linear. Go parabolic.

Your idea deserves the next step

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